The program
CUE Days is the annual must-attend conference for professionals working with technology or strategy in media. Whether you’re the CEO, CTO, editor, or manager, the CUE Days program has valuable content to offer. Here is the program for the two days, including social events, sessions, and location details.
Copenhagen, 17 & 18. November, 2025
09.00
Coffee and networking
Room A + B
10.00
Welcome to CUE Days and housekeeping
Room A + B
10.05
A prepared mindset for the Media Industry
In times of rapid change, the biggest risk is holding on to yesterday’s assumptions. This 20-minute keynote invites you to rethink how innovation works across three horizons - from optimizing today to re-imagining tomorrow.
How can media leaders prepare strategically, question core assumptions, navigate uncertainty, and make decisions with the long term in mind. By looking at emerging pockets of the future - from new formats to AI-native ecosystems - we can get a glimpse of what might be next.
The focus is not on prediction, but on cultivating a prepared mindset that keeps organizations relevant, resilient, and ready for change.
Lasse Jonasson
Chief Foresight Officer at Copenhagen Institute for Future Studies
Room A + B
10.35
Beyond digital
While digital transformation has been the overarching topic – the industry focus is now slowly shifting to a more critical challenge: creating products with undeniable relevance which customers are willing to pay for.
In this keynote, CEO Lars Falkenberg will outline Stibo DX's strategic direction for maintaining a forward-thinking approach, centered on developing a technology stack that not only enable consolidation at more levels, but also in an efficient and scalable way supports the next wave of content: multimedia storytelling.
Lars Bjørn Falkenberg
Chief Executive Officer, Stibo DX
Room A + B
11.05
CUE Today & Tomorrow
This presentation is one of the highlights of the CUE Days event every year: Mark Van de Kamp, Chief Product & Innovation Officer at Stibo DX, presents the vision, recent developments and future roadmap for the CUE media enterprise platform. He will cover the advances in how CUE will embrace collaboration, agentic AI and asset management – building a future-proof media enterprise platform for multimedia hybrids.
Mark van de Kamp
Chief Product & Innovation Officer, Stibo DX
Room A + B
11.55
Opening keynote: Speaker to be announced
Join us for an inspiring start to the event. Details will be revealed soon.
To be announced
To be announced
12.30
Lunch
Room A + B
12.25
Overview of program and opportunities throughout CUE Days
15.30
Coffee break
Room A + B
17.00
Closing remarks & evening program
16.00
The decade of agents begins: Rethinking intelligent collaboration
As day one of our event draws to a close, join us for an exciting session with Markus Franz, CTO at Ippen.Media, who will speak to how intelligent agents are reshaping the way we collaborate, create, and communicate in media, impacting journalism in the future decade to come.
Markus Franz
CTO & Incubator Lab Lead, Ippen Digital
Room A + B
16.30
Introducing the concept of agentic AI in CUE
Join the last session of Day 1 at CUE Days, where Marie Bering, Director of Product Management will introduce the approach and use cases for how agentic orchestration will transform CUE from a modular AI assistant into a proactive, agentic platform that initiates, manages, and adapts tasks across the newsroom. From configurable agents that execute multi-step workflows and surface trends to generation of variants, and validation of content quality. These agents will be designed to be “hired” for specific tasks, supporting scalable across brands and responsive to editorial needs.
Marie Bering
Director of Product Management, Stibo DX
Room A + B
19.00+
Dining at Seaside Toldboden
13.30
The 6 month milestone of project Summerbird
Six months into Summerbird, we’re beginning to see the first tangible outcomes of the investment program.
This session will unpack what’s landed so far, from consolidated asset handling that simplifies reuse across brands, to the shift away from Oracle in CUE Print, and the introduction of a modern alternative to Zipline for workflow orchestration.
Whether you're tracking infrastructure simplification or editorial efficiency, this milestone marks a meaningful step toward the platform vision behind Summerbird.
Is “Cloud” just another name for “Fog”? A session about trusting some clouds
Publishers are faced with a tough choice: Embrace (American) Big Tech clouds to stay cost-effective in the age of GenAI or resist the same players whose very foggy business models wiped out their margins and now, pose a new, real threat once again.
This session will discuss what makes sense to have on the cloud, how to position it internally (with key stakeholders), and also consider what’s important for protecting the value of content, the brand and existing revenue streams in times of fog.
Finally, it should help to think about the decisions that cannot be deferred any longer if publishers want to play a bigger role in GenAI-powered value creation and its subsequent revenue streams (monetization).
Room B
Room A
Jesper Broni Andersen
Chief Technology Officer, Stibo DX
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Eyal Knoll
Monetization BD specialist for Media, Entertainment, Games, and Sports at Amazon Web Services (AWS)
13.30
15.00
Speaker to be announced
This session will explore strategies on dealing with format convergence and multimedia strategies for audience attraction. Speaker details will be confirmed shortly.
Building a support framework for today & tomorrow
In this session, Vice President of Support & Service Management, Pernille Dahlberg will share the progress on building a resilient and adaptable service framework.
Rather than dwell on best practices, Pernille will outline how our organization is evolving its support processes to meet the needs of tomorrow.
Attendees will gain an inside look at the principles and processes shaping the future direction, including how Stibo DX plans to enhance risk management and deepen customer relationships.
Room B
Room A
To be announced
To be announced
Pernille Dahlberg
Vice president, Support & Service Management, Stibo DX
15.00
14.00
Effortless, predictable software upgrades for ongoing value
Discover how Stibo DX’s new upgrade services, UpgradeNow and UpgradePlan, transform the way you keep your platform current.
Moving away from time & material projects, these offerings provide fixed-price, standardized upgrades that deliver faster value, lower risk, and higher quality.
With UpgradePlan, benefit from a subscription model featuring two scheduled upgrades per year, a built-in adoption service, and a 20% discount for two-year commitments.
How collaboration and consolidation support media convergence in newsrooms
As modern media organizations strive for efficiency and consistency across brands and platforms, consolidation of tech stack and the ability to build unique brands across a media group are no longer opposing forces—they are complementary strategies.
In this session, Christian Loiborg shares how CUE enables media convergence by consolidating editorial workflows while preserving local autonomy though a strong collaboration framework and assets in one place. Christian will illustrate how centralized planning, asset management, and AI-powered metadata enrichment can empower local teams to deliver tailored content faster, with greater impact.
Room B
Room A
Benjamin Singer
Senior Project Manager, Stibo DX
Christian Loiborg
Product Manager, CUE DAM & CUE Hive, Stibo DX
14.00
14.30
Speaker to be announced
Session description will follow soon.
Speaker to be announced
This session will explore strategies on dealing with editorial innovation. Speaker details will be confirmed shortly.
Room B
Room A
To be announced
To be announced
To be announced
To be announced
14.30
Day 1
17. Nov
Room A + B
15.00
Speaker to be announced
This session will explore strategies on adapting technology to the evolving future of audience needs. Speaker details will be revealed shortly.
To be announced
To be announced
10.30
Coffee & croissants
14.30
Coffee break
Room A + B
16.00
Closing remarks & end of CUE Days 2025
12.00
Lunch
Room A + B
15.30
Storytelling innovation at The New York Times
Join us for the final CUE Days keynote featuring Matthew Ericson, Assistant Managing Editor at The New York Times, as he explores how The New York Times has embraced storytelling innovation across print and digital to become a digital-first newsroom.
Matthew Ericson
Assistant Managing Editor, The New York Times
11.00
Rocket start of the OEM platform: Scaling fast with XP layer & CUE
In just 10 months, the platform of South America‘s leading media group has experienced a true rocket start – evolving into a fast-scaling, multi-brand ecosystem with rapid feature rollouts and entirely new publications live across different brands and audiences.
This acceleration was made possible by ethinking‘s XP Layer, the standard frontend and integration product for CUE – built to deliver speed and scalability across complex publishing environments.
This session provides a behind-the-scenes look at how the OEM Platform was able to grow and evolve so quickly – and how XP Layer, in combination with CUE Gateway, enabled efficient development, seamless integrations, and fast time-to-market for new brands and features.
How to secure content and asset authenticity in an AI era
In a world increasingly shaped by generative AI, ensuring the authenticity of digital content is more critical than ever.
In this session, Christian Loiborg, Product Manager on CUE DAM at Stibo DX, explores how newsrooms can safeguard their content and assets against manipulation and misinformation. He will introduce the role of Content Credentials (CR) and how CUE DAM integrates this technology to help modern media organizations verify the origin, authorship, and integrity of digital assets.
Learn how to navigate the challenges of AI-generated content, maintain editorial trust, and stay ahead of evolving authenticity standards in the media industry.
Room B
Room A
Elisa Müller
Chief Strategy Officer, ethinking GmbH
Enrique Fischer
Project Manager, ethinking GmbH
Christian Loiborg
Product Manager, CUE DAM & CUE Hive, Stibo DX
11.00
17.00
Closing reception
10.00
The CUE Digital advantage – scaling engagement with e-papers
The e-paper format is experiencing a significant resurgence, proving across the globe to be a powerful tool for driving audience engagement and creating new revenue opportunities.
This session explores the advantage of CUE Digital, demonstrating how modern e-paper strategies can effectively connect with audiences in a format they value – and that takes little to no effort for you to build upon your existing print product.
Boosting user engagement using Unitb web components in the CUE Editor
Structured data in the input enables a variety of features to increase user engagement on the website. The effort required is virtually the same as for traditional reporting or writing an article.
The session will use the use case(s) PresseDruck (Augsburger Allgemeine) and/or NOZ (Neue Osnabrücker Zeitung) to demonstrate how web components in CUE can be used to optimize input, which subsequently leads to more interaction, engagement, loyalty, and, ultimately, more subscriptions on the website.
The use cases will be presented in the sports sector, using the example of football (Augsburger Allgemeine) and handball (Schleswig-Holsteiner Zeitung), and in the politics sector, with charts of current opinion polls or regional statistics. The session will be rounded off with examples of interactively displayed routes for regional leisure tips.
Room B
Room A
Julie Wyatt
Product Manager, CUE Print, Stibo DX
Nico Adam
Owner, unitb consulting GmbH
10.00
11.30
CUE & A
In this fully interactive session, Charlotte will take you through the latest key features of the CUE media enterprise platform, showing how its integrated products work together to streamline workflows and enhance productivity.
Throughout her presentation, you’ll have the opportunity to ask questions and engage directly, exploring how the platform’s integrated workflows can bring new value to your media operations.
Turning stories into data: Semantic tagging for editorial impact
Semantic tags transform news articles and stories into actionable data—enabling smarter analytics, better content navigation, improved personalization, and fairer editorial practices like tracking gender balance.
This session explores the real-world impact of tagging across newsrooms, from enhancing reader experience to supporting strategic decisions.
We'll also touch on the challenges of building and maintaining a robust tagging system—what’s easy to underestimate, and what really matters when putting tags to work.
Room B
Room A
Charlotte Kingo Marvig
Director, Presales, Stibo DX
Jiri Hana
CO-founder, Geenea
11.30
09.30
The Nightly: Bold storytelling for a modern audience
Discover the strategy behind The Nightly, Australia’s fastest-growing news brand. When launched, in just five months, the digital-only newspaper has amassed a unique monthly audience of 2.3 million readers, demonstrating a remarkable 163% growth since its initial recorded month.
This session explores how Seven West Media revived the afternoon newspaper format for a modern, digital-first audience together with Brendan Underwood, Product Manager at Seven West Media.
Join us to learn how The Nightly’s strategic approach to e-paper publishing and content creation built a significant national news brand from the ground up, setting a new standard for engaging modern audiences.
CUE Hive: Native ideation, collaboration and planning in CUE
Join Christian Loiborg for a deep dive into CUE Hive, the native collaboration and planning solution within the CUE platform.
Designed for converged, multimodal newsrooms, CUE Hive empowers editorial teams to pitch, plan, and publish stories across digital, print, video, and audio channels – all from a single, unified workspace.
This session will touch upon how CUE Hive streamlines workflows, enhances cross-functional collaboration, and supports real-time planning with freelancers and distributed teams.
Room B
Room A
Brendan Underwood
Product Owner, Digital, Seven West Media in Australia
Christian Loiborg
Product Manager, CUE DAM & CUE Hive, Stibo DX
09.30
13.00
The one-click generation of story variants for AI supported multichannel distribution
Creating multiple versions of a story for different platforms, audiences, or formats has traditionally been a time-consuming task. With CUE Autopilot’s latest advancements, that process is now as simple as a single click.
In this session, Marie Bering, Director of Product Management, explores how variant generation in CUE Autopilot supports multichannel distribution through AI, automating one of the core features in CUE, that combined with triggers will allow newsrooms to automate and orchestrate, while staying in control.
Whether you're looking to scale content production or reduce repetitive editing, this session will show how CUE Autopilot’s variant generation unlocks speed, consistency, and creative flexibility across your editorial teams.
A migration path to Summerbird
In this session, an outline will be presented on the migration path for how customers will gradually move into the new architecture, including what’s changing, what’s staying, and how Stibo DX will be supporting the shift.
The session will cover the move to containerized infrastructure, the onboarding of PostgreSQL for CUE Print, and the rollout of new platform services like Grid and Hive.
This session will touch on onboarding support and how the transition will create value for you as a customer.
Room B
Room A
Marie Bering
Director, Product Management, Stibo DX
Jesper Broni Andersen
Chief Technology Officer, Stibo DX
13.00
09.00
The Future of CUE Print Automation
Automation is actively transforming print workflows, delivering significant gains in efficiency, and driving down operational costs. This session offers a strategic look into the future of automation within CUE Print, demonstrating how you can leverage innovative tools across CUE Print to streamline production and secure a sustainable print operation. Join us to understand how to implement powerful automation strategies that enhance productivity and allow your teams to focus on creating high-value content rather than managing process complexities.
CUE Grid – the backbone for a scalable media enterprise platform
CUE Grid has been introduced as the shared service layer that underpins the CUE platform’s evolution toward scalable, multi-brand operations. This session outlines how CUE Grid is structured to centralize key services, like user management, configuration, and workflow orchestration, and how it supports platform-wide governance and automation. We’ll explore its role in enabling structured onboarding, cross-brand collaboration, and integration with components like CUE Autopilot and CUE Hive.
Room B
Room A
Julie Wyatt
Product Manager, CUE Print, Stibo DX
Jesper Weltz
Architect, CUE Grid, Stibo DX
09.00
13.30
Speaker to be announced
This session will explore the future vision for CUE when it comes to audio and video.
Speaker to be announced
Session description will follow.
Room B
Room A
To be announced
To be announced
To be announced
To be announced
13.30
14.00
Speaker to be announced
Session description will follow.
Speaker to be announced
Session description will follow.
Room B
Room A
To be announced
To be announced
To be announced
To be announced
14.00